About us.

It takes a crew to build a brand.
The right crew, strategically curated
To bring visions to life and deliver measurable outcomes.

CREWED is a dynamic cultural influence and creative marketing agency that specializes in building strong connections between brands and their consumers by generating cultural and social capital. Founded by Asa “Ace” Rice and Paul Finamore, CREWED has 20+ years of experience in creating impactful brand moments in the Entertainment, Fashion, and Consumer Packaged Goods industries, working with both cutting-edge start-ups and revitalizing legacy brands.

We believe in the power of partnership, harnessing the alchemy of collaboration. With a foundation in grassroots and direct-to-consumer marketing, CREWED has evolved alongside the digital shift, mastering the art of engaging consumers that live a digitally connected life. Our mission is to craft unforgettable brand experiences that resonate with people's identities and aspirations.